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What are the benefits and drawbacks of international franchising?

As a business owner in Georgia, you may be considering the possibility of expanding the reach of your business. Here at Kaufman & Forman, P.C., we wish to provide you with facts and information to help you decide if this option is best for you.

The first thing to consider is that international franchising involves being aware of the culture of other countries and communities. This is both one of the biggest benefits and one of the strongest potential hurdles for some. You will need to be aware of the fact that advertising campaigns, products, marketing techniques and so on might not be compatible with every country you want to see your business be successful in. You should also be culturally sensitive and able to work with viewpoints and norms that differ from what you are used to.

There are also whole new sets of laws that you will have to get used to, which can be tough and complicated at times. If you do business with other countries, you will need to abide by their standards. This means complying with consumable standards, having the right number of employees, complying with legal employee rights, and much more. Laws that apply in the United States might not apply in other countries as well, which you should keep in mind when deciding how your store policies will translate.

To read more about international franchising opportunities and their benefits and drawbacks, take a look at our web page. International franchising might be just the exciting new chapter in your business that you’ve been looking for.

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8215 Roswell Road, Building 800
Atlanta, GA 30350

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Robert Kaufman has been selected as a 2013 Top Rated Lawyer in ‘Commercial Litigation’ as will be published in the May issue of The American Lawyer & Corporate Counsel magazine.Alex Kaufman has been selected as a 2013 Top Rated Lawyer in ‘Commercial Litigation’ as will be published in the December issue of The American Lawyer & Corporate Counsel magazine.

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