Many entrepreneurs enter into franchise agreements each year, in the hopes that opening a franchise will prove a sound business investment. Now, someone is bringing one such franchise to the Atlanta, Georgia area in the form of a Burger 21 restaurant. This will mark the first franchised restaurant under this brand in our region. Many Georgia residents may be familiar with The Melting Pot, which is owned by the same individuals who founded Burger 21.
Burger 21 appears to be enjoying growing success across the East Coast. There are now six currently-opened Burger 21 restaurants, with an additional 11 franchised restaurants being developed. The franchise has branded itself as being committed to making burgers that are ‘beyond the better burger’ and providing a fast-casual dining experience.
The Georgia Burger 21 franchise is expected to open in the Mall of Georgia, sometime later in 2013. The vice president who is responsible for franchise development for Burger 21’s management company stated that there were plans to continue growing the business brand throughout 2013. Further, the company expresses confidence that the way they differentiate its brand lets it stand out among its competitors and will allow Burger 21 to continue growing through new markets.
Those Georgia entrepreneurs who are interested in opening their own Burger 21 franchise may wish to visit the company’s website in order to research franchising opportunities. Others may have different franchise opportunities they plan to pursue in mind. In whichever case, entrepreneurs in our state may wish to research their rights and responsibilities when it comes to signing a franchise agreement to make sure they enter into the prospect fully informed on all aspects of their new business endeavor.
Source: Barrow, GA Patch, “News Nearby: First Burger 21 Franchise in Metro Atlanta Area to Be Located in Buford,” Deanna Allen, March 17, 2013