Kaufman & Forman, P.C.
Call to arrange a consultation
678-957-7769 | 770-390-9200
Contact Us
practice areas

Georgia company buys Land Rover franchise

Georgia based Asbury Automotive Group has decided to branch out. The company has purchased a Land Rover franchise that it plans to merge into its Jaguar dealership. The acquisition is in line with the desires of Tata Motors, which combined the Jaguar and Land Rover brands after purchasing them in 2008 from Ford.

As part of the expansion, Asbury is renovating its Jaguar dealership in order to increase its capacity. According to a company spokesperson, the renovations will take approximately 18 months to complete. The existing Jaguar dealership was acquired as part of a 2010 purchase of the Greenville Automotive Group. The merging of the existing dealership with the Land Rover franchise will complete Asbury's transformation into Tata Motors' vision of unifying the brands throughout the country.

Asbury does not just sell Jaguars, however. In fact, the company offers some 35 different makes of vehicles to potential customers. They also service these vehicles in 120 franchises and 90 retail locations. Acquisitions such as this most recent one have made Asbury one of the largest automotive groups in the United States.

Purchasing an existing franchise can have many advantages for a Georgia business. The company being purchased may already have at least some traction in the product or service market and will often have an established base of operations. Once the franchise is acquired, the purchasing company is often able to step right into the business with a minimum level of difficulty and frustration. It is important, however, to be sure all of the regulatory and legal requirements are met from the outset in order to avoid complications that could adversely affect the future success of the new business.

Source: greenvilleonline.com, Land Rover Greenville franchise bought by Ga. auto retailer, David Dykes, Jan. 31, 2014

No Comments

Leave a comment
Comment Information

Contact Kaufman & Forman, P.C. Now

Bold labels are required.

Contact Information

The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form.


Privacy Policy

get Legal Help Now

Kaufman & Forman, P.C.
8215 Roswell Road
Building 800
Atlanta, GA 30350

Toll Free: 800-461-5864
Phone: 678-957-7769
Fax: 770-395-6720
Atlanta Law Office Map

Review Us

Robert Kaufman has been selected as a 2013 Top Rated Lawyer in ‘Commercial Litigation’ as will be published in the May issue of The American Lawyer & Corporate Counsel magazine.Alex Kaufman has been selected as a 2013 Top Rated Lawyer in ‘Commercial Litigation’ as will be published in the December issue of The American Lawyer & Corporate Counsel magazine.

*AV Preeminent and BV Distinguished are certification marks of Reed Elsevier Properties Inc., used in accordance with the Martindale-Hubbell certification procedures, standards and policies. Martindale-Hubbell is the facilitator of a peer review rating process. Ratings reflect the confidential opinions of members of the bar and the judiciary. Martindale-Hubbell ratings fall into two categories: legal ability and general ethical standards.