Starting a business in Georgia can be exciting and daunting at the same time. Some people want to own a business but do not want to take the risk of starting from scratch. In that case, a franchise may be a viable option.
Companies that offer franchise opportunities have already established a presence in a market of selling either services or products. Their names are often well-known and they have a tried and tested business model. These companies will then offer franchises to enterprising entrepreneurs.
Since the business is already established, the franchise owner does not have the risk of building an unknown name. Further, the company will most often provide the necessary training, a location for the business and the products or services being sold. The entrepreneur also benefits from an established marketing campaign and even financing. You could essentially step into an already established business while working for yourself.
The business is most often conducted within the confines of guidelines set up by the franchisor, which is the party who owns the name you are using. The relationship between the parties is both business and legal in nature. A franchising agreement is often executed between the parties.
No business is without risk, however. The Georgia owner of a franchise will still need to work to make the franchise a success. The franchisor is there to help make that happen, but sometimes disputes arise. It is imperative that you fully understand your rights and responsibilities in connection with the agreement. Therefore, it might be beneficial to have someone review the agreement to ensure that you are protected and that there are no surprises in the future that could jeopardize your success.
Source: FindLaw, “Buying a Franchise: Overview“, , Sept. 8, 2014