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Franchise opportunities go on the road

Georgia entrepreneurs who are looking for a business opportunity often turn to franchises since they involve established products and marketing strategies -- among other things -- that are time tested. However, they can be expensive, and it could take a significant amount of time before any revenues are seen. A new breed of franchise may provide a way to get into a franchise that is less expensive and does not take as long to get up and running.

Some businesses have put their franchises on the road. Some mobile businesses were started in response to the recession, while others were born much earlier. Without access to sufficient funding for a brick-and-mortar franchise, some entrepreneurs decided to take established business models and put them into vehicles. A self-starter who can balance working alone with dealing with customers might discover this is a viable option.

For example, in 2004, one woman decided to start up a mobile dog grooming business. The Boston-based business now has 11 franchises, and, after a temporary hiatus, is ready to begin aggressively growing again. A personal trainer started another mobile franchise. He got the idea after one of his clients exclaimed that she wished he could come to her home. This New York-based company already has 21 franchises and plans to add between 25 and 35 more in 2015.

Even though these businesses are mobile, purchasing a franchise is still an investment. All of the same legalities that come with a traditional franchise still apply. In fact, there may be additional legal requirements due to the fact that a unit would be on Georgia roadways, which presents the possibility of being involved in an accident. Having someone review the paperwork and represent the interests of an individual wanting to take this route to owning his or her own business is still a necessity.

Source: entrepreneur.com, "Curbside Enthusiasm: A Look at Mobile Franchises", Jason Daley, March 29, 2015

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