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Developing a strong marketing plan

At Kaufman & Forman, P.C., we understand that one of the most important aspects of developing your Atlanta business is your marketing plan. A marketing plan can address the obstacles you would commonly face as a new business owner, including building your customer base and strengthening your business strategy. First, what exactly is a marketing plan?

This, according to Entrepreneur, is an outline that addresses the way your company markets itself. Your marketing plan should be flexible and able to evolve with the changing of the times, as well as additions and changes you make to your products or services.

When you first start to develop your marketing plan, you don’t have to make it complicated. In fact, this is often preferable to going overboard and overwhelming yourself and your staff. You can begin with an organized and concise document that lists your company’s goals for the next year and what you hope to achieve with your target client base. Many companies, during this stage of marketing development, create their mission statements.

Your marketing plan can help you identify elements of your business that you need to strengthen, as well as recognize your strong points. After you come up with a basic goal chart and budget plan, you can begin to plan your advertising and social media presence. Social media is a low-cost, customer-friendly way to reach a large number of potential customers and put your company’s name on the map. The more fun and engaging you make your social media interactions, the better.

Once you have the basic outline of your marketing plan honed, you can share it with your employees and encourage them to participate, which in turn can drum up excitement for the company. Learn more about helping your business succeed by visiting our corporate law page.

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Kaufman & Forman, P.C.
8215 Roswell Road
Building 800
Atlanta, GA 30350

Phone: 770-390-9200
Fax: 770-395-6720
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Robert Kaufman has been selected as a 2013 Top Rated Lawyer in ‘Commercial Litigation’ as will be published in the May issue of The American Lawyer & Corporate Counsel magazine.Alex Kaufman has been selected as a 2013 Top Rated Lawyer in ‘Commercial Litigation’ as will be published in the December issue of The American Lawyer & Corporate Counsel magazine.

*AV Preeminent and BV Distinguished are certification marks of Reed Elsevier Properties Inc., used in accordance with the Martindale-Hubbell certification procedures, standards and policies. Martindale-Hubbell is the facilitator of a peer review rating process. Ratings reflect the confidential opinions of members of the bar and the judiciary. Martindale-Hubbell ratings fall into two categories: legal ability and general ethical standards.