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What are trademarks and why should you protect yours?

Up and coming business owners in Georgia like yourself have many potential issues to be on the lookout for. For example, what should you do if someone steals your trademark? We at Kaufman & Foreman, P.C., understand that you wish to protect your financial assets and hard work. We would like to provide you with information so that you can do just that.

One of the first steps to establishing your business is to set up your brand. This usually includes a trademark of some sort. It acts like a nametag that sets your product or business apart from the rest. By looking at this symbol, customers will be able to tell that something comes from you. Everything attached to your trademark is representative of the overall quality of the products or services that you offer. If its reputation is good, the reputation of his business will be, too.

This is exactly why you should protect your trademarks and pursue any company or person who attempts to steal it and use it for themselves. By attaching your “name” to something that they’ve done, they could potentially redirect traffic away from you, the original creator. If their products are lower quality than yours, they may even end up damaging your brand name, which can impact the number of sales you make or how successful your business is.

Take trademark infringement seriously. If you would like to read more about the steps you can take to combat trademark theft and unfair usage, you can visit our web page.

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Kaufman & Forman, P.C.
8215 Roswell Road
Building 800
Atlanta, GA 30350

Phone: 770-390-9200
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Robert Kaufman has been selected as a 2013 Top Rated Lawyer in ‘Commercial Litigation’ as will be published in the May issue of The American Lawyer & Corporate Counsel magazine.Alex Kaufman has been selected as a 2013 Top Rated Lawyer in ‘Commercial Litigation’ as will be published in the December issue of The American Lawyer & Corporate Counsel magazine.

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