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3 reasons why small businesses should consider outsourcing

As every small business owner knows, it can be tough to let go. You've built your business from the ground up. You put in the sweat equity to make it successful. Your level of personal investment is unmatched by employees or contractors who come and go.

However, clinging too tightly can become your downfall. Far too many small businesses fail because their owners couldn't delegate.

Outsourcing - that is, contracting with others to handle discrete parts of the business - is a critical tool for the growth and success of many small businesses. However, to be successful, it must be done correctly. Drafting solid contracts and anticipating potential problems are essential for a smooth arrangement. A knowledgeable business attorney can help you navigate these and any other issues that might arise.

So why consider outsourcing? Here are three reasons.

1. You don't have to be a jack-of-all-trades

Running a business involves wearing many hats. Apart from the day-to-day operations that keep your business afloat, you also have to deal with marketing, bookkeeping, payroll, legal needs and countless administrative tasks. Yet each of these areas requires its own skillset and time investment. Marketing, for example, may involve putting up a website, managing social media accounts, following up on leads and staying in touch with current customers - all of which can be difficult to do if you're not well-versed in this complex field.

By outsourcing some of these tasks, you can benefit from the expertise of others without having to become a jack-of-all-trades yourself. Combining strengths in this way is a recipe for success.

2. You'll have more time to focus on what you do best

As a business owner, you're juggling many responsibilities. Yet you only have so much time in the day. If you spend all day mired in details that could be handled by someone else, you won't have time to focus on the big-picture aspects of your business, like long-term growth. By contrast, if you streamline your own role to focus on what matters most, you'll have a better sense of your priorities and goals - plus the time to achieve them.

3. You can maximize your profits

Yes, outsourcing requires an investment. When done smartly, however, it's an invaluable way to get things done at a fraction of the cost of handling them in-house.

Many companies are able to meet niche business needs at affordable rates and with a high degree of efficiency. For you, this translates into more streamlined operations and fewer liabilities. You won't have to worry about navigating payroll, benefits and countless other employment issues.

As you can see, outsourcing is an important tool for many small businesses. It can help you cut expenses, improve profits and implement your vision. While there's no magic formula for determining how or when to outsource, it's something all small business owners should consider in light of their own unique challenges and goals.

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Robert Kaufman has been selected as a 2013 Top Rated Lawyer in ‘Commercial Litigation’ as will be published in the May issue of The American Lawyer & Corporate Counsel magazine.Alex Kaufman has been selected as a 2013 Top Rated Lawyer in ‘Commercial Litigation’ as will be published in the December issue of The American Lawyer & Corporate Counsel magazine.

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