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Albertson's moves into the online marketplace

Amazon’s  acquisition of Whole Foods Market sent shockwaves through the business world and sent notice to America’s largest retailers that online retailers will develop strategic partnerships to take market share from brick and mortar retailers. It set off months of speculation as to whether Wal-Mart or Target would make a similar acquisition.

So when Albertson’s  announced its acquisition of online meal-kit retailer, Plated, many saw it as an attempt to align with Amazon’s plan to bolster its online capabilities. As one of the country’s largest grocery store chains, Albertson’s has 2,300 stores across the U.S. Buying Plated will allow Albertson’s to access Plated’s technology and data,  which has made it one of the largest online retailers of prepared meal kits.

The deal will also allow Plated to grow its brand by placing kits in Albertson’s stores, which ostensibly  will increase its market share and allow it to compete on a wider scale with its rival, Blue Apron. Albertson’s, in turn, will gain a foothold into the online grocery marketplace, currently dominated by Amazon. With more than 30 million American households having Amazon Prime accounts, Albertson’s likely has a ways to go in terms of competing, but the deal will likely give it an advantage over other grocers, such as Kroger’s.

The acquisition price was not disclosed, but the deal is also an example of the importance of experienced legal counsel in mergers and acquisitions, regardless of they involve billions of dollars or relatively small companies.

The preceding is not legal advice.

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