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5 mistakes to avoid as a new business owner

Starting a new business is not a walk in the park. While it is full of excitement, there are a lot of things to consider. With so much pressure on you, you may make a wrong decision that may set you back or even hurt your potential. 

While there is no surefire way to ensure you are totally successful, there are a few common mistakes that new business operators make that have negative consequences. Here are five dangerous errors to avoid when starting your new company.

1. Ignoring the competition

According to a list of costly business mistakes by the Huffington Post, you should never underestimate your competitors. While you do not want to fall into a counterproductive obsession with the competition, you should always keep it in mind. Keeping an eye on your competitors will help you remain relevant and perform well.

2. Avoiding marketing

With so many ways to market your business, including word-of-mouth referrals, social media marketing and traditional advertising, it may be intimidating to plunge into marketing. However, do not assume you will be fine without a marketing strategy. Acquiring customers and getting sales is your top priority, and effective marketing is the best way to accomplish those goals.

3. Undervaluing your products

You may have a fear of failure or lack of confidence that causes you to underprice your products or services. This only undermines your business and is a hard choice from which to recover. Research the market and start your business of right with reasonable pricing points.

4. Neglecting new technology

With new devices and software popping up all the time, you may feel afraid to embrace new technology. However, new technology can provide you new opportunities. 

5. Not getting a good attorney

You may think you can handle the startup of your company on your own or with the help of a cheap lawyer. But business mistakes can cause you to experience hardship and maybe even close up shop. Make sure you get a good attorney to help you make sure everything is airtight.

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