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Making your mark: Tips for creating unique trademarks

You are ready to create a trademark for your business, and you want it to be excellent. After all, your trademark is how your business will be recognized not only by your industry, but by consumers throughout the country. A memorable, eye-catching trademark can help you stand out in a crowd, and entrepreneurs know that this can be the difference between success and failure.

Creating the perfect trademark is not easy.  Fortunately, entrepreneurs can follow a few helpful tips to make sure their trademark is memorable and unique.

  • Make sure it can be registered

When creating a trademark, it is crucial to make sure that it can be registered. By registering a trademark, you establish your ownership and have more power to protect it from intellectual property thieves. However, there are some words and phrases that are more difficult to register than others. Before you get your heart set on a certain trademark, make certain that it can be registered.

  • Skip surnames

Many entrepreneurs want to incorporate their surnames into their trademarks, but this is usually not a good business idea. Surnames already belong to multiple people, and this makes them very difficult to register as trademarks. Trademarks that incorporate a last name may be subject to lengthy, expensive litigation.

  • Choose your words carefully

When you are coming up with a trademark, it is best to avoid certain descriptive words. It is usually not possible to trademark general descriptors, because they are already widely used. For example, if a company were to register the phrase “New Technology” as a trademark, no other companies would be able to describe their goods or services using the words "new" or "technology."

In the same vein, you should avoid any terms that are too generic, even if they are not descriptors. A trademark that is full of unmemorable, predictable words will be no help at all to your business. To make sure your trademark stands out in a crowd, scrap the generic terms for something more dynamic.

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