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Unusual skills that entrepreneurs will need in 2018

One of the signs of a successful entrepreneur is the ability to develop new skills. Developing skills is an investment not only in yourself, but in your business. The year 2018 is already underfoot, and it would be wise for entrepreneurs to dive in and develop new skills now, rather than later.

Knowing which skills to acquire is another matter entirely. In the fast-moving world of business, the tools that entrepreneurs need to develop can change rapidly. And with thousands of other entrepreneurs honing their skills as well, it will behoove you to build unique skills that others will not have. This is a list of a few unusual business skills that you can develop for 2018.


The business world can be ruthless. To combat this, entrepreneurs can use the power of empathy when working with competitors, addressing employees and making business deals. Using empathy will help you develop a good reputation, stand out from your competitors and inspire loyalty in the people who work with you.

Persuasive writing

There is no doubt that we live in an image-saturated world. While eye-catching images can help your advertising efforts, so can a few good words. In 2018, you should build your persuasive writing skills to use alongside images in your marketing campaigns. Because many professional s rely solely on flashy visuals, incorporating persuasive writing will give your brand a much-needed edge.


Some entrepreneurs underestimate the importance of authenticity in their brands, dismissing it as merely a soft skill. But businesses that emphasize their authenticity are very appealing in today’s market. Many people have become savvy to marketing techniques and are wary of being treated as consumers. Building your brand on authenticity can help you establish a genuine connection with your audience.

Stress management

When you decided to become an entrepreneur, you knew that your work life would be stressful. But if stress is not alleviated, it can quickly overwhelm you and sink your business. Incorporating stress management—for both you and your employees—can go a long way in preventing burnout. Managing stress can even help increase productivity and improve morale.

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Robert Kaufman has been selected as a 2013 Top Rated Lawyer in ‘Commercial Litigation’ as will be published in the May issue of The American Lawyer & Corporate Counsel magazine.Alex Kaufman has been selected as a 2013 Top Rated Lawyer in ‘Commercial Litigation’ as will be published in the December issue of The American Lawyer & Corporate Counsel magazine.

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