In the past year, there has been extensive public discussion on female parity in the workplace. The business world may still be dominated by men, but women are making significant headway. Female entrepreneurs are steadily becoming more powerful, paving the way for other business-minded women.
The franchise industry is one field that can be particularly welcoming for female entrepreneurs. Franchises can offer a sense of community and mentorship for women in a mostly-male field. Female franchise owners can follow these tips to make their industry even more welcoming for women.
Create an empowering culture
Some female employees feel that their work environments favor their male colleagues. As a business owner, you can help create a work environment that supports and advances women. Put policies in place that combat sexual harassment. Hire qualified female candidates. Reward hardworking women with promotions. And listen to female employees’ feedback regarding their workplace.
Choose franchisors that are good for women
When you are contemplating which franchise to purchase, be sure that the one you choose is good for women. Avoid purchasing franchises that face sexual harassment scandals, have a reputation for treating female employees poorly or are otherwise sexist. Entrepreneurs play a big role in deciding which franchises succeed and which ones perish. Play your part by working with franchises that can empower other women.
Network with women
Building a network of contacts with other women is an excellent way to strengthen women’s standing in the business world. Some businesswomen have stated that their male peers do not reach out to them as often as they do to other men. Networking with other women is one way to combat this. It is a great way to give women career opportunities, grow your business and communicate with other franchisees.