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Goop settles false advertising lawsuit

Gwyneth Paltrow is busier these days running her lifestyle company than acting, but she is still in the news. recently, it is for paying $145,000 settlement for false advertising. A business she founded 10 years ago and now worth hundreds of millions, Goop is a combination high-end boutique that peddles exotic products it creates or third party ones it sells through the website.

Bucking such common retail wisdom as making products cheaper and for a wide swath of consumers, Goop pedals a specific aesthetic that is based on new age mysticism rather than scientific fact often with large price tags. Some are calling the company’s products modern-day snake oil.

Settlement called an honest disagreement

Ten California counties brought a lawsuit against the company alleging that the retailer was falsely advertising products to aid women’s mental and sexual health. Most notable were jade and rose quartz vaginal eggs inserted to increase a woman’s fertility by claiming to regulate the menstrual cycle, prevent uterine prolapse and increase bladder control. Goop also sold a series of essential oils advertised to prevent depression. The company settled the case and is calling it “an honest disagreement.”

The products remain on sale at Goop.com, the product descriptions have been changed. Goop is also offering refunds to customers who request them.

Truth in advertising

The company has been hit with 50 of truth in advertising claims over its 10 years in business. While there is freedom of speech and choice to believe, the law draws the line when the products claim to provide a treatment or cure for an illness. Businesses need to be wary about how they describe products and services. Consulting an attorney can avoid later problems similar to those Goop experienced.

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