We all know that companies have signature logos that are registered trademarks even if we don't consciously think about it every day. When we see a certain check mark, we recognize it as Nike. When we see a red bull's-eye with evenly spaced circles, we think Target and so on. But what happens if you want to register a certain word you believe brands your product or service? It depends.
Both the augmentation of the internet and rise in digitization in recent years has caused an ever-expanding realm of debates regarding intellectual property and where the law stands.